Current Resume

Senior Content Strategist & Copywriter
crafting campaigns that convert. Builds content systems and turns end-to-end strategies into powerful SEO-, GEO- and AEO-optimized storytelling. Leads creative teams and delivers high-impact content across advertising and multi-channel marketing.

Experience

Content & Copywriting Consultant – Freelance

Apiary Digital | Port Townsend, WA (Remote) | January 2026 – Present

  • Growth marketing expertise across content strategy and copywriting

Senior Marketing Content Writer

Franklin Madison | Brentwood, TN (Remote) | April 2025 – October 2025

  • Boosted blog performance, increasing open rates and time-on-page
  • Redesigned and updated a website, streamlining content and layouts
  • Created thought leadership eBooks to drive gated content engagement
  • Produced themed social media campaigns, integrating AI-generated visuals
  • Developed email drip campaigns to support sales growth and engagement
  • Authored case studies highlighting successful campaigns and measurable results

Senior Ad & Content Writer

The Aragon Company | Brooklyn, NY (Remote) | April 2024 – April 2025

  • Improved CTRs and reduced bounce rates, driving higher engagement
  • Wrote and produced video scripts for paid advertising campaigns
  • Innovated short-copy listicle campaigns, introducing GEO-optimization
  • Authored long-form content for clients across industries, including white papers
  • Designed ad creatives using AI-generated imagery, enhancing campaign performance
  • Developed dynamic offer blocks in WordPress, optimizing user experience

Senior Marketing Copywriter – Contract

New York Municipal Credit Union | New York, NY (Hybrid) | August 2023 – April 2024

  • Developed blog and social media calendars covering product launches and events
  • Refined brand tone of voice (TOV) to engage evolving demographics
  • Produced blog posts, email campaigns, and social media content that drove interaction
  • Delivered high-performing digital and print copy for events and awards
  • Audited website and optimized landing page copy, improving UX and conversions

Senior Copywriter & Editor-in-Chief

Ladders, Inc. | New York, NY (Remote) | September 2018 – January 2023

  • Achieved record 34.48% open rate and 5.53% click-through rate for newsletter
  • Increased marketing email open rates by 9.2% on average, driving engagement
  • Optimized CTAs, leading to an 8.5% boost in user engagement
  • Edited two CEO-authored Amazon career guides, enhancing readability and impact
  • Created SEO-optimized content, UX copy, and B2B/B2C articles for diverse audiences
  • Produced 73 industry-specific, two-page resume templates, streamlining UX
  • Ghostwrote and edited for CEO/C-suite, including PR interviews

Senior Copywriter

Lovingly, LLC | Fishkill, NY (On-Site) | March 2017 – September 2018

  • Directed copywriting and UX strategy for a company rebrand (B2B and B2C)
  • Crafted 15+ client success stories from interviews, showcasing measurable outcomes
  • Boosted email open rates by 15% during a major campaign
  • Developed SEO-driven website and landing page copy to boost conversions
  • Authored a comprehensive style guide to maintain consistent brand voice

Lead Writer & Editor

Bamboo Solutions | Reston, VA (On-Site) | October 2015 – November 2016

  • Produced a 37-page product catalog covering 50+ products in one month
  • Created eBooks, web content, email campaigns, ads, and press releases
  • Increased direct marketing conversions by 12% over 12 months
  • Wrote and optimized 4+ promotional blog posts per week
  • Edited guides and posts authored by non-native English-speaking software engineers

Senior Copywriter

Aylesworth Fleming | Dorset, UK (On-Site) | June 2011 – May 2013

  • Spearheaded turnaround in client satisfaction, driving measurable improvements
  • Produced radio, print, and digital campaigns for leading UK residential developers
  • Recruited, trained, and mentored junior copywriters, building high-performing teams

Copywriter

Ogilvy | Paris, France (On-Site) | August 2007 – March 2011

  • Developed marketing concepts and end-to-end campaign strategies
  • Led multi-concept campaigns for IBM, securing executive approval
  • Designed multi-copy strategies for major brands, including IBM and Duracell
  • Expanded creative expertise into health and wellness campaigns with Nestlé Nutrition
  • Delivered campaign copy for Europcar, meeting strict brand standards
  • Created a pitch-winning campaign for Ogilvy Health; met with clients, earned approval

Skills & Tools

  • Writing and Editing: Brand Storytelling, Short Form and Long Form Copy Writing, Scriptwriting, UX Writing, Research, Editing, TOV Development, End-to-End Multi-Channel Content Strategy, Content Engine Development, Messaging Alignment Across Sales, Marketing, and Customer Success, Short-Form Video and Social Content, SEO-, GEO- and AEO-optimization
  • Marketing and Strategy: Growth Marketing (B2B SaaS, FinTech, Emerging Tech), Branding, Omnichannel Campaigns, AI-Assisted Marketing, Account-Based Marketing (ABM), Retention and Lifecycle Marketing, Community and Engagement Marketing, Product-Led Growth, Experimentation and A/B Testing, Data-Driven Campaigns
  • Digital and UX: Figma (Prototyping, UX Design), Adobe Creative Suite (Photoshop, Illustrator, InDesign), Google Ads, WordPress, HubSpot CRM, Salesforce, Google Search Console, Webflow, No-Code Tools (Zapier, Airtable, Bubble), Basic HTML
  • Analytics and AI: AI Fluency (ChatGPT, Claude, Jasper, MidJourney, Synthesia), AI Campaign Optimization, Predictive Analytics, Marketing Automation, Google Analytics, Tableau, Semrush, Ahrefs, Data Storytelling and Dashboard Visualization, Audience Segmentation, ROI Tracking
  • Project Management: Team Leadership, Planning, Trello, Jira, Monday.com, HubSpot, Canva, Cross-Functional Collaboration, Agile and Lean Startup Methodologies, Autonomous Execution
  • Workplace Connectivity: Asynchronous Collaboration, Slack, Zoom, Microsoft Teams, Notion, Miro, Loom, Virtual Co-Creation Tools (Mural, FigJam, Jamboard)

Education

Bachelor of Arts, Cultural Studies | University of Sheffield, UK 

Focus: Media, Culture and Communication

CertTESOL | Trinity College, London, UK 

International English Teaching Certification

Industries

Health and Wellness | Tech | SaaS | Affiliate Marketing | Job Search (B2C) | Hiring (B2B)
D2C Consumer Goods | Insurance | Residential Development | Banking | Financial Services

Languages

English – Native 

French – Beginner