Videos
Based on some humorous creative I’d contributed to product landing pages for The Aragon Company’s “The Money Manual” using images and captions, I was asked to come up with a couple of video scripts.
I combined standard savings advice: “Cut back on subscriptions” with the “Make money” angle of those products.
Below are the original copy decks for both scripts, plus a more visually inventive variation of the second video, which wasn’t used.
Video Scripts
Paid Ads Landing Pages
Tasked with making our paid ad landing pages for multiple offers “stickier” to reduce bounce rates, I opted for easy-to-scan copy and humorous images with captions. It worked.
Linked Article:
Genius Hacks to Earn Extra Cash Fast
Other pages included advertorials for specific clients, of which the following is an example, written with a similar approach.
Linked Article:
Capital One Shopping Advertorial
ChatGPT Images
Tasked with testing ChatGPT, I chose to use it to help produce header images fitting the H1s for articles I’d written. and to create a sense of fun for product offers as described above.
I did this by using prompts to turn the images in my mind into physical images. Below are a few examples:
Article Header Image:
Product “Cash Giraffe” App:
Product: “Pool Payday”
Website New Design Copy Deck
I was asked to create copy for all category landing pages for the company’s new look website. Below is the first draft copy deck.
I was also tasked with writing the meta-titles and descriptions for each category page. Below is the first draft copy deck related to the above.
Various Copy Decks
A variety of copy decks in different draft stages.
National Debt Relief Advertorial
Multiple Offers Website Landing Page
Google Ads – Keyword “Budgeting”
