Duracell Daylite Duracell wanted a digital ad for a torch product, as well as an effective tagline (‘Spot the difference’). The example is an early draft storyboard.
myGrid concept 1 My idea here was to aim primarily at office workers by presenting the convenience of myGrid, as a cell phone charger, in comparison to the embarrassment of clambering around under desks, searching for an outlet.
myGrid concept 2 This concept was to use nostalgia, combined with the comedic aspect of outdated fashions and technologies, to target a broad audience and sell myGrid as an ultra cool, modern product.
(Note: Most of the copy in the myGrid examples above is not commercial, but rather concept notes.)