“A little knowledge is a dangerous thing. So is a lot.” – ‘Albert Einstein’/Encyclopedia Britannica.

The second part of this quote is more problematic than the first: How can a lot of knowledge cause problems? Is there such a thing as “too much” knowledge? Or was Einstein in the habit of saying things because he thought – correctly – that they made him sound clever?

Unfortunately, no. In fact it’s highly likely he never said those famous words at all. Still, the classic stereotype of an individual with too much knowledge is that of the eccentric professor, buzzing around his room, desperately looking for the spectacles he earlier propped up on his head while thinking of other things. Now he can’t see.

But an organization is filled with knowledge. By necessity, that data is required to be easily referenced and accessible, be stored securely, and never become a time-consuming burden. An organization cannot afford to be seen as haphazard or eccentric, either in its approach internally or when client-facing. That costs time – lots of it – and time costs money and client trust. Centralizing data, with a view to easily control that data, and easy search, access, and ease of use for end users, is an investment in a powerful asset.

Bamboo Knowledge Base provides a centralized, searchable and secure knowledge management system that can be set up in minutes, with seamless SharePoint® integration. Streamlined and updated with a user-friendly, enhanced efficiency approach, it is designed to encourage self-sufficiency and cut back on requests. Flexible, scalable and dynamic, with multiple ways to find data, your teams gain real potential to manage more, faster – particularly when working in its familiar environment.

With Knowledge Base, articles can be created, managed and reported on from one location. Knowledge Managers have the ability to speed up information processing with the help of a streamlined Q&A user interface and a quick-to-access archive of articles, while administrators can take advantage of a configurable dashboard section that provides a place to set up relevant web parts. And security can be easily configured with SharePoint security trimming. In short, real knowledge and the innovation it inspires have gone into the latest release of Knowledge Base for SharePoint.

All of which brings us conveniently back to the original question: Is too much knowledge a dangerous thing?

With everything considered, it could be said that the existence of “too much” knowledge depends on the owner’s ability to secure and process, share and develop any particular amount of knowledge. If your business is currently struggling with any of those elements, you need the right solution. If it is amassing larger and larger amounts of data as you grow, you have a responsibility to yourself and your clients to continue creating, learning, evolving and growing with the best solution in place to empower that process.

“Knowledge is power.” – Sir Francis Bacon.

With that in mind, just go to our Bamboo Knowledge Base page to learn more. We also encourage you to opt for our 30 day trial with no obligation.

After all, it’s easy when you know how.

Nobody can claim this film doesn’t have legs. One of the main stars has four of them! Some have accused the writer, Engel Tournpeaks III, of borrowing from recent hits, which he strenuously denies, saying, “I deny that.”The film tells the story of a magical lion who is called upon to save California from a big gorilla that has gotten loose in the city and joined the Republican party, becoming Governor.

Also involved is a sensitive, annoying teenager with big round glasses. When he hits puberty, he discovers that he is a wizard who isn’t attractive to girls.

Cunningly, he decides to join the feminist cause, whilst secretly subscribing to Hustler and Playboy like everybody else. This puts him at odds with the Lion, who doesn’t go for that type of thing because He’s really Jesus. (And because He’s a lion.)

The Wizard uses his powers to come up with a series of brilliant excuses like, ‘But I only buy them for the articles’, which appear to work, but actually don’t, not even with magic spells attached.

Made in 3-D, when the Lion has finally had enough and whacks the kid across the face, his glasses appear to fly from the screen and sail into the audience. A lesser critic claimed there was a lot of subtext in this, but I didn’t see any subtitles or anything.

Soon though, the Lion and the Wizard learn that they must work together if they are to defeat the big gorilla, even though the Lion keeps mentioning the Wizard’s magazine collection in public and making him blush and stammer.

• 

• 

• 

Finally the Wizard learns how to deny all accusations of inappropriate reading matter whilst looking directly into the camera. Nobody believes him, but they all start to admire the little rogue and he finally goes up against the big gorilla and wins, even getting the right-wing vote on account of the lion, who, although clearly deranged, can talk, which is cute, so they vote for him.

Down but not defeated, the big gorilla kidnaps the Wizard, planning to kill him. However, events get in the way and the gorilla starts to become fond of the boy, who shows kindness towards him, performing magic tricks and dancing naked around a campfire.

When the gorilla approves of the Wizard’s magazine collection, they become firm friends. However, cornered in New York, the creature decides to hide at the top of the Empire State Building.

Unfortunately, as he quietly ascends the famous skyscraper, he is watched by the whole world and gets shot. His fall is dramatic but extremely entertaining.

In the final moving scene, the Lion stands over the gorilla and says, “It wasn’t spotty killed the beast, it was his proposed three-point plan to address the budget deficit.”

The Wizard’s loyalties are not clear as the film ends, paving the way for around ninety sequels

Sadly, whatever my review says, it makes no difference. You HAVE to go and see it, or you won’t be able to join in any conversations for the next ten to twenty years.

See you at the cinema, suckers!

Messaging Concept:

All Together Now: Let’s Get Mobile

The first phrase implies connectivity, events, and community.

The second phrase implies physical mobility, event attendance, and m-commerce (as a play on words).

Together, the headline works as an upbeat play on live events, as if somebody is warming up a pre-show audience.

C-Suite communications: Big picture only. Business growth and gaining brand followers is central to the message.

TPM communication: More feature-driven, with an emphasis on data availability and consistent results, as well as enhancement of TPM strategies.

End User communication: Feature-driven, with a lighter touch and an emphasis on ease-of-use and consistency of results.

CTA: Based on a recent study I saw somewhere recently, showing a much higher click-through rate for single CTAs placed at the end of emails. A/B test for Braze.

Notes:

The copy is presented strictly as first draft, without any knowledge of design. In the second draft, I would look to the design requirements, with a view to potentially shortening copy and/or making other changes.

The amount of copy used here may have been shorter if plans for the landing page were already in place.

I wanted to “introduce” XXXXX only enough to create click-through-level curiosity across email messaging; and follow-up-level curiosity for print messaging.

With that in mind, the copy could have been shorter, playing up on the curiosity factor and filling in those blanks on the landing page. I tried to make it work this way, so that I could express some of my company research.

(subject line options): GSMA Mobile World Congress – XXXXX a Trail in 2019

 GSMA Mobile World Congress – Less Mess, More Marketing

 Less Mess, More Marketing – The GSMA Event Is Coming

 All Together Now: Let’s Get Mobile at the GSMA Event 2019

 Calendar Call – the GSMA Mobile World Congress 2019

Hi [NAME],

XXXXX (formerly XXXXXX) puts online businesses in the right place at the right time.

All Together Now: Let’s Get Mobile

GSMA Mobile World Congress

25-28 February 2019

Barcelona, Spain

107,000+ attendees

7,700+ CEO participants

2,400+ exhibitors

3,500+ media and analysts

We’re excited to announce our sponsorship of the GSMA Mobile World Congress 2019.

And we want you in the right place, at the right time, at the ultimate industry hotspot.

Everything from the upcoming wide availability of 5G, to current-and-coming trends, is to be scrutinized, challenged and championed, under a suitably hi-tech spotlight.

XXXXX is:

A customer engagement platform that delivers your messaging across push, email, in-app and more for those easily distracted, energetically mobile targets.

In-the-moment optimization and live views of every customer is there for you. As is your ability to access up-to-the-minute insights from anywhere.

Oh, and AI.  And automation. And other helpful stuff culled from old sci-fi novels.

And it’s all easily implemented, so campaigns can be locked down and updated on the go.

Meaning every experience is relevant. Every campaign you run resonates. Consistently.

Our industry is getting together to grasp the future.

XXXXX is part of it.

Connecting with you is, too.

[TELL ME MORE]

So let’s get mobile. See you there.

And thanks for your time.

Best,

[NAME]

[POSITION]

[XXXXX ACCOLADES]

TITLE: THE THING I HATE THE MOST

LOCATION: AN AMERICAN CITY

TIME: MODERN DAY

TYPE: ROMANTIC COMEDY

LENGTH: 115 PAGES

Co-written with author Sarah Gilbert Fox.

LOGLINE: Two highly creative people — one female and hugely successful, the other male and unemployed — tired of being used in bad relationships, decide to adopt the worst “hard-ass” character-traits of their respective sexes as a last ditch defense mechanism, and to start living those parts in public…

Then they meet.

TAG: If all is fair in love and war, you really have to work at fighting dirty.

THE THING I HATE THE MOST is a modern screw-ball comedy in the tradition of ‘It Happened One Night’ and ‘His Girl Friday’. The story of two highly creative and vulnerable people — Kick Kennedy, the owner of an advertising firm, and David Park, a newly unemployed ideas man — who decide that the time has come to start playing hard-ball in their personal relationships, by taking on the “hard-ass” personality traits each has always despised in members of their own sex…

Then they meet.

After a disastrous, drunken night together, in which nothing other than mutual irritation occurs, they are thrown together by both his need for employment and her desperate search for someone with ideas quirky enough to please a crucial billionaire client.

Dismayed by a growing attraction, and emotionally confused by a head-hunting female advertising competitor, Tanya Wellbridge, who seduces David, they begin to fear that they are actually becoming the very people they are pretending to be, and as a result, start to despise each other so deeply that they end up in bed together again.

With disastrous consequences.

As their partnership starts to come apart at the seams and a huge legal fight looms, only their loyal best friends and their own better natures can stand between them, Tanya Wellbridge, and total ruin, as big business and the war of the sexes interlock and spiral madly out of control.

Pitch Registered: WGAW

TITLE: JULIE DREAMING

LOCATION: AN AMERICAN CITY

TIME: MODERN DAY

TYPE: PARANORMAL THRILLER/TEEN ROMANCE.

LENGTH: 120 PAGES

LOGLINE: An emotionally vulnerable teenage girl, who possesses potentially unlimited paranormal abilities, is wooed by three men with very different motives…one to have her, one to love her, one to kill her…

TAG: If dreams can come true, nightmares can, too.

JULIE DREAMING is the story of a teenage girl who, with her best friend, has mastered the art of lucid dreaming (the awareness that a dream is taking place, and control over it).   However, Julie is on the verge of a nervous breakdown and her disturbed history indicates that her ‘abilities’ may run far deeper.

Although searching for normality, Julie watches with some embarrassment as three males compete for her attention, for very different reasons, as her inner demons propel her towards destruction and her gifts attract a famously eccentric para-psychologist obsessed with mind-control and ‘the ultimate assassination.’

Julie becomes his ideal guinea pig and her desire for normality turns into a fight for survival, taking her from childhood dreams of a father-figure slaying dragons, to horrific adult nightmares of abandonment amidst grotesque monsters, from which only one heroic ‘knight’ can save her.

Julie is finally forced to face her own ‘demons’ and to distinguish between those people who love her and those who wish to use her.

This is a teen-romantic-thriller with a strong horror back-drop and a self-mocking satirical edge.   A mystic love-story that utilises the mystic in a way all audiences can understand, relate to, and talk about.

Satirically self-aware, the SP meshes the style of hip teen movies like the ‘Scream’ series with the mystic other-worldliness of ‘Narnia’.

Pitch Registered: WGAW

TITLE: SINKING JOE STONE

LOCATION: LOS ANGELES

TIME: MODERN DAY

TYPE: ROMANTIC COMEDY/THRILLER

LENGTH: 120 PAGES

LOGLINE: A struggling poet is seduced into the bright lights of show-business and the dark, violent world of the mob whilst risking the loss of his true love, his real friends, his sanity, and his life.

TAG: He was destined for success, marked for death, out of his depth, in love, and on drugs. And it was only Wednesday.

SINKING JOE STONE is the story of Joe Stone, a struggling poet and writer who, after a one-off journalistic assignment in a prison, finds himself summoned to the cell of an infamous and notoriously silent mob-boss, who wants Joe to write his life story…

Joe’s best friend, a hard-nosed sports journalist, and his best friend’s quiet, literary sister — who is secretly in love with Joe — are more aware of the potential dangers inherent to this opportunity than is the starry-eyed writer, who jumps at the chance of overnight fame, money and glamour, putting his life on the line in the process.

As Joe sinks into sleaze and drug-addiction at the hands of a manipulative lover and a calculating mobster, the mob itself attempts to first discredit the writer, then kill him, as his one real friend and his one true love fight to bring him back from the edge… before he goes under for good.

Pitch Registered: WGAW

TITLE: RUNNING DRY

LOCATION: AN AMERICAN CITY

TIME: MODERN DAY

TYPE: BLACK COMEDY

LENGTH: 120 PAGES

LOGLINE: A misogynist, alcoholic, reclusive and suicidal literary legend is forced to re-evaluate his life thanks to a beautiful but jaded TV reporter, his estranged daughter, a maniacally-depressed musician, and his stalker…

TAG: He thought his life was over, ‘till they made him get over his life.

RUNNING DRY is the story of Tom Blaine, a misogynist, alcoholic and reclusive literary legend, whose gun-in-the-mouth suicide attempt is rudely disrupted, first by his own inability to reach a ‘final edit’ on a suicide note, then by a call from the cops, requiring him to come speak to a deranged stalker who has captured the media’s attention. From this point on, not only does the life of Tom Blaine fail to end, it becomes extremely complicated…

Madeline Blaine, Tom’s estranged daughter, angered by the media’s glowing reports on the “hero” she believes responsible for her mother’s death, and reporter Chrissie Jade, eager to draw out the reclusive genius in a bid to save her own career, along with musician John Baranda, an enthusiastic new fan caught up in the excitement, come together around the horrified writer with amazing, touching, and hilarious results, as the deranged stalker, “The Nut” escapes jail and becomes increasingly insane as he hunts down Tom and his daughter.

Running Dry is a highly satirical romantic thriller with a big heart and a sharp bite.  Revealing humor and feeling through character-driven action, the story builds towards a climax that is simultaneously thrilling, hilarious, and life-affirming.

Pitch Registered: WGAW