How Financial Institutions Can Make Dormant Accounts Active and Win Loyalty In the modern financial environment, where growth depends on active engagement and smart retention strategies, the Dormant Accounts Dilemma (DAD), presents a subtle but serious challenge. Financial institutions are sitting on a large—and largely overlooked— resource: inactive or low-engagement accounts. They may not show up in … Continue reading We Need to Talk About DAD: The Dormant Accounts Dilemma